Across the 308 Australian franchise brands that FranchiseInsights maintains Brand Intelligence Reports for, F45 Training sits at the higher end of the boutique fitness investment spectrum. Publicly available data indicates a total investment range of approximately AUD $349,000–$786,000 plus GST, with a franchise fee of AUD $60,000 and a royalty structure that floors at AUD $2,500 per month. Before asking what an F45 Training franchise owner earns, prospective buyers need a clear picture of what those fees remove from gross revenue every month — and where the structural cost pressure points sit.

Full Cost Breakdown

AUD $349,000–$786,000 + GST

median: AUD $450,000–$550,000

Initial franchise fee$60,000 (16.1%)

Fitout and equipment$200,000 (53.7%)

Equipment and technology$50,000 (13.4%)

Initial inventory and supplies$10,000 (2.7%)

Working capital and contingency$50,000 (13.4%)

Ongoing royalty$2,500 (0.7%)

What the Entry Investment Actually Covers

The publicly available entry cost for an F45 Training franchise in Australia breaks down across five main categories. Understanding the weighting of each category is essential before modelling any owner-earnings scenario.

The initial franchise fee is approximately AUD $60,000 — this grants access to the brand, the proprietary programming library, and the technology platform that powers class delivery. It does not cover the physical studio.

Fitout and equipment represents the largest single variable, estimated at AUD $200,000–$450,000 depending on the premises size, condition, and geographic market. High-specification fitout in metropolitan locations tends toward the upper end of that range.

Additional costs to budget for include:

• Equipment and technology: approximately AUD $50,000–$100,000
• Initial inventory and supplies: approximately AUD $10,000–$20,000
• Working capital and contingency reserve: approximately AUD $50,000–$150,000

Published Investment Range in Context

For a broader sense of where F45 Training sits within the Health & Fitness category, FranchiseInsights maintains data across 37 brands. Across the 37 brands in the Health & Fitness category that we maintain Brand Intelligence Reports for, the average total investment is $253,030. The average franchise fee is $55,686. At the same time, the average royalty is 7.2%. The average marketing levy is 2.2%.

Google reviewers rate F45 Training locations at an average of 4.8/5 across 289 reviews (based on publicly available Google reviews sampled 2026-08-30). That customer-satisfaction signal is one of the stronger brand-equity indicators in the boutique fitness segment and is directly relevant to a franchisee's ability to retain members and sustain revenue.

---

Ongoing Costs Most Buyers Miss

The entry investment is only the first financial layer. A realistic owner-earnings estimate requires a clear picture of the ongoing cost stack that operates every month the studio is open.

The Royalty Floor Effect

F45 Training's royalty structure is 7% of gross sales or AUD $2,500 per month, whichever is higher. This floor mechanism means that even during ramp-up phases when revenue is low, the franchisee is committed to a minimum royalty payment. At a studio generating AUD $10,000 in monthly gross sales, the 7% royalty yields AUD $700, well below the AUD $2,500 floor, meaning the effective royalty rate at that revenue level is 25%.

The brand fund levy of 2% of gross sales or AUD $200 per month (whichever is higher) applies similarly. The fixed marketing fund contribution of AUD $2,500 per month is not percentage-based; it sits as a fixed cost regardless of revenue performance.

Prospective buyers may wish to use the free Financial Reality Calculator at /calculator to model how these floor fees interact with revenue at different membership levels before committing to a site.

Labour, Rent, and Operational Overhead

Beyond the franchisor's fee stack, the operational cost structure of a boutique fitness studio is labour-intensive. Based on publicly available operator benchmarks and FranchiseInsights research, the ongoing cost categories to budget for include:

• Labour (certified trainer wages and payroll): approximately 25–40% of revenue
• Rent and outgoings: approximately 8–15% of revenue
• Equipment maintenance and replacement: approximately 2–4% of revenue
• Utilities (power, water, internet): approximately 3–5% of revenue
• Insurance and compliance: approximately 2–4% of revenue
• Supplies and consumables: approximately 2–3% of revenue

The combined weight of franchisor fees (royalty, brand fund, marketing levy) and operational costs leaves a materially compressed window for owner earnings, particularly in the first two years of trading while membership builds toward a sustainable base. The F45 Training franchise income and revenue potential analysis explores the revenue-side variables in more detail, including studio membership dynamics and pricing structure.

Under the Australian Franchising Code of Conduct, prospective franchisees are entitled to receive a franchise disclosure document at least 14 days before signing any agreement or making any payment (clause 10 of the Code). Reviewing that document with a franchise-specialist solicitor is a standard step the Australian Competition and Consumer Commission (ACCC) recommends for all prospective franchisees. The Code also provides a 14-day cooling-off period following signing, during which a franchisee may exit the agreement.

---

How F45 Training Compares

Understanding F45 Training's cost structure in isolation is less useful than comparing it against other brands in the same category. The table below presents a direct comparison of F45 Training against three boutique fitness peers, 9Round Fitness, Anytime Fitness, and Bikini Bods, using publicly available data.

Markdown Comparison Table

Brand	Total Investment (AUD)	Franchise Fee (AUD)	Royalty Rate	Marketing Levy
F45 Training	$349,000–$786,000	$60,000	7% of gross sales or $2,500/month (higher)	2% of gross sales or $200/month + $2,500/month fixed
9Round Fitness	$100,000–$250,000	See brand report	See brand report	See brand report
Anytime Fitness	See brand report	See brand report	See brand report	See brand report
Bikini Bods	See brand report	See brand report	See brand report	See brand report

Sources: FranchiseInsights brand database; publicly available franchisor communications. Figures for 9Round Fitness, Anytime Fitness, and Bikini Bods are available in their respective Brand Intelligence Reports.

What the Comparison Reveals

F45 Training's entry cost is substantially higher than 9Round Fitness, which publicly indicates a total investment in the range of approximately AUD $100,000–$250,000, roughly one-third to one-half of the F45 Training median. For buyers weighing capital exposure against brand positioning, this gap is significant.

The royalty floor structure at F45 Training also differs from the approach taken by some competitors. Where a purely percentage-based royalty scales with revenue (lower when revenue is low), the floor-or-percentage structure means fixed obligations in low-revenue periods, a structural risk consideration that the franchise investment tiers analysis identifies as a common differentiator between entry-level and premium-tier fitness franchises.

Australian Government guidance on buying a franchise advises prospective buyers to compare the total cost of ownership, not just the entry fee, across several brands before shortlisting. The fee-burden comparison above illustrates why that advice is practically relevant for the boutique fitness segment.

For buyers assessing the F45 Training proposition alongside the broader Australian franchise market, the best franchises in Australia analysis provides a cross-sector context for evaluating where fitness franchises sit relative to food, services, and other categories by investment tier.

---

What the Numbers Don't Tell You

The public figures, the investment range, the royalty rate, the marketing levy, the studio revenue range, describe the financial architecture of an F45 Training franchise. They do not answer the question that most prospective buyers are actually asking: Is this franchise likely to be profitable for me, in my market, with my capital position?

The Gap Between Cost Data and Owner Outcomes

Independent Risk AssessmentFranchiseInsights

F45 Training

Moderate Risk

Overall classification across investment, regulatory, operational, market, and brand-stability dimensions. The underlying numerical score and the dimension-by-dimension breakdown are in the full Brand Intelligence Report.

FranchiseInsights assigns F45 Training an independent risk classification (shown above). The classification is derived from a 5-dimension scoring model that evaluates Financial, Structural, Operational, Market, and Legal risk factors across the brand's profile. In practice, the overall classification label is available here as a tease. The numerical risk score, the dimension-by-dimension breakdown, and the analysis of what drives each sub-score are reserved for the Brand Intelligence Report.

What the $197 Report Adds

The F45 Training Brand Intelligence Report goes substantially further than the public numbers allow:

• Profit scenarios: modelled outcomes across low, mid, and high revenue assumptions, showing owner earnings after the full fee stack and operational cost base
• Numerical risk score: the specific score out of 10 and the breakdown across all five dimensions, Financial, Structural, Operational, Market, and Legal
• Regret drivers: the specific operational and contractual factors that past franchisees in this network have cited as sources of dissatisfaction, drawn from public record sources including media reporting, ACCC submissions, and industry surveys
• Suitability analysis: a structured read on whether F45 Training is a better fit for investors, operators, or hybrid buyer profiles, and which buyer characteristics elevate or reduce the risk profile
• Franchisor questions: the specific questions to raise with F45 Training's franchise recruitment team before signing, the ones that reveal how the system actually operates at the unit level

The gap between the public cost data and the paid analysis is the gap between knowing what an F45 Training franchise costs and knowing whether it is likely to work for a specific buyer. Prospective buyers may also wish to review the Due Diligence Kit for a structured pre-commitment checklist applicable across any franchise category.

---

Get the Full Analysis

For buyers at the modelling stage, the free Financial Reality Calculator at /calculator allows direct input of revenue assumptions, fee structures, and cost percentages to generate a projected owner-earnings figure. It does not require a report purchase and is available immediately.

The publicly available cost data in this post, drawn from FranchiseInsights operator research and published franchisor communications, provides the foundation for that modelling exercise. The Brand Intelligence Report provides the analytical layer that turns a cost breakdown into a buying decision.

For broader context on how F45 Training's investment level compares across the Australian franchise market, the franchise cost comparison across Australia and the McDonald's franchise cost analysis illustrate how capital requirements and fee structures differ substantially across categories and brand tiers.