F45 Training
Know before you sign.
Independent, publicly sourced franchise intelligence for prospective buyers.
How much does a F45 Training franchise cost in Australia?
The total initial investment for a F45 Training franchise in Australia is AUD $349,000–$786,000 + GST (median: AUD $450,000–$550,000), based on publicly available figures.
The full report breaks down every cost category and how controllable each one is.
What are F45 Training's franchise fees and royalties?
F45 Training's published fees — royalty: 7% of gross sales OR AUD $2,500/month (whichever is higher).
The full report maps the complete fee architecture and how each fee behaves as revenue moves.
Is a F45 Training franchise a good investment?
Independent analysis gives F45 Training a weighted risk score of 5.5 out of 10 — Elevated Risk. That is a finding, not a recommendation: suitability depends on the buyer's capital, experience, and risk tolerance.
What drives the score, and which buyer profiles the model suits, is detailed across five risk dimensions in the full report.
Overall Risk Score
5.5
out of 10
Risk Classification
Elevated Risk
Highest Risk Area
Structural Risk
7 / 10
Report Overview
F45 Training is a mature, globally scaled boutique fitness franchise with operational credibility but elevated corporate and financial risk. The brand successfully pioneered the "functional 45-minute group training" category and maintains strong market presence in premium urban demographics across Australia. However, significant headwinds have emerged:
System Snapshot
What's in the F45 Training Report
Brand Overview & Market Position
F45 Training was established in 2012 in Sydney, Australia, by co-founders Rob Deutsch and Adam Gilchrist.
Corporate History & Ownership Structure
F45 achieved rapid international expansion from its Sydney origins, growing to 1,700+ studios globally by 2021.
Franchise Economics & Investment Requirements
The publicly available record indicates that resale prices for F45 franchises average approximately AUD $193,860—substantially below the median initial investment of AUD $450,000–$550,000.
Franchise Terms & Operational Structure
F45 studios operate as dedicated boutique fitness venues, not 24/7 open-access gyms.
Brand Positioning & Member Value Proposition
At AUD $55–$75/week (AUD $220–$300/month), F45 is positioned in the premium segment of fitness memberships.
Corporate Challenges & Reputational Risk
The public record shows F45 experienced dramatic share price deterioration in 2023, culminating in NYSE delisting.
Revenue, Profitability & Financial Performance
Studios generating below AUD $400,000 in annual revenue face acute profitability pressure because:
Capital Recovery & Exit Risk
The average resale price for F45 franchises is approximately AUD $193,860, compared to a median initial investment of AUD $450,000–$550,000.
Strengths & Competitive Advantages
The class-based model with dedicated instructors is operationally robust once established, with predictable revenue flows from membership commitments.
Weaknesses & Structural Vulnerabilities
Market Opportunity & Demand Indicators
The Australian boutique fitness addressable market is estimated at 1.5–2.0 million potential members (urban professionals with willingness to pay AUD $220–$300/month for group fitness).
Regulatory, Legal & Compliance Considerations
F45 operates under Australian Consumer Law (ACL) and state-based franchise disclosure requirements:
Scenario Analysis & Risk Trajectory
Conclusion & Research Summary
F45 Training is a mature, globally scaled boutique fitness franchise with operational credibility but elevated corporate and financial risk.
Risk Scores Preview
Capital recovery challenges; short 5-year term; low resale values; fixed fee squeeze
NYSE delisting; creditor ownership; network contraction; franchisor instability
Trainer recruitment; technology dependency; lease risk
Discretionary category; premium pricing; post-COVID normalization; home fitness competition
Franchisor stability; support capacity; renewal uncertainty
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Best suited for
- Prospective franchisees evaluating F45 Training
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- Accountants or lawyers advising franchise clients
- Anyone conducting franchise due diligence
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Brand reports are compiled from publicly available data and independent research. FranchiseInsights is not affiliated with any franchise brand. Information may not be current. Verify all data independently before making decisions. Produced under the FranchiseInsights Editorial Standard.