Myfirstgym
Know before you sign.
Independent, publicly sourced franchise intelligence for prospective buyers.
How much does a Myfirstgym franchise cost in Australia?
The total initial investment for a Myfirstgym franchise in Australia is Estimated $300,000–$550,000+ (total entry cost), based on publicly available figures.
The full report breaks down every cost category and how controllable each one is.
Is a Myfirstgym franchise a good investment?
Independent analysis gives Myfirstgym a weighted risk score of 5 out of 10 — Moderate Risk. That is a finding, not a recommendation: suitability depends on the buyer's capital, experience, and risk tolerance.
What drives the score, and which buyer profiles the model suits, is detailed across five risk dimensions in the full report.
What do Myfirstgym franchisees regret?
A regret driver is a structural feature of a franchise system that operators most often wish they had understood before signing. These are the top 3 for Myfirstgym, by severity, from our independent analysis.
Member acquisition slower than modelled
HighTypically forms: Months 3–9Underestimated competitive awareness, demographic concentration
Facility size mismatch
Moderate-HighTypically forms: Months 6–18Oversized facility for achievable member base, or undersized limiting revenue
Churn underestimation
Moderate-HighTypically forms: Months 6–12Initial member cohort (friends/family) not representative of long-term retention
The full report covers 2 more regret drivers, each with its formation pathway — the specific decision that locks it in — plus the complete risk architecture and 30+ due diligence questions.
Overall Risk Score
5
out of 10
Risk Classification
Moderate Risk
Highest Risk Area
Financial Risk
5 / 10
Report Overview
Myfirstgym is a children's fitness and movement franchise established in 2017, positioning itself as Australia's first dedicated gym concept for children aged 0–15 years. Founded by Dan and Erica Newton in Hawthorne, Queensland, the franchise has grown to approximately 16 locations across Australia with expansion targets signaling further growth. The brand operates as a membership-based fitness facility offering classes in ninja, parkour, gymnastics, martial arts, dance, and general fitness — all delivered under one roof for the pediatric demographic.
System Snapshot
What's in the Myfirstgym Report
Executive Intelligence Summary
Myfirstgym is a children's fitness and movement franchise established in 2017, positioning itself as Australia's first dedicated gym concept for children aged 0–15 years.
System Snapshot
Note: Specific fee and investment details are not publicly disclosed.
Structural Economics
Myfirstgym generates revenue through recurring membership fees ($100–$200+ per month estimated, varying by membership tier and location) plus à la carte program fees.
Cost and Fee Architecture
All figures are directional estimates based on publicly available industry data for fitness facility franchises.
Network Dynamics and Territory Pressure
Myfirstgym is actively expanding with targets for 20+ locations within 12 months of the report date.
Operator Reality
Myfirstgym facilities typically operate 8 hours per day, 5–6 days per week, with peak demand in after-school (3–6pm) and weekend slots.
Profitability Structure
Illustrative models based on membership-based fitness facility economics.
Risk Architecture
Formula: (5.0 × 0.30) + (5.0 × 0.25) + (4.8 × 0.20) + (5.0 × 0.15) + (5.0 × 0.10) = 5.0
Regret Drivers
Suitability Analysis
Benchmark Position
Key Questions to Ask
Final Intelligence Assessment
Myfirstgym represents a niche opportunity in a growing category (children's dedicated fitness).
Risk Scores Preview
Membership dependency, facility fixed costs, churn sensitivity
Growth-stage franchisor, operational support maturity
Facility management complexity, child safety compliance, instructor quality
Nascent category, growing but competitive threats from traditional gyms
Child safety regulations, working with children checks, duty of care
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Best suited for
- Prospective franchisees evaluating Myfirstgym
- Buyers comparing multiple franchise opportunities
- Accountants or lawyers advising franchise clients
- Anyone conducting franchise due diligence
Why pay for this report?
- Saves 20+ hours of independent research
- Structured analysis you won't find in blog posts
- Risk scoring framework used by consultants
- Costs 0.01% of the franchise investment it protects
Brand reports are compiled from publicly available data and independent research. FranchiseInsights is not affiliated with any franchise brand. Information may not be current. Verify all data independently before making decisions. Produced under the FranchiseInsights Editorial Standard.