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Brand Intelligence Report

CHANGE

Know before you sign.

Independent, publicly sourced franchise intelligence for prospective buyers.

Overall Risk Score

6.03

out of 10

Risk Classification

Elevated Risk

execution-dependent

Highest Risk Area

Operational

7.0 / 10

Report Overview

CHANGE operates as a boutique fitness studio network offering functional training, reformer pilates, yoga, and integrated wellness programming. The franchise entered the Australian market as a rapidly expanding multi-location system, with publicly reported operations in New South Wales, Queensland, and South Australia. Founded within the last 15 years, CHANGE represents the "modern studio model" — a response to consumer appetite for specialised, community-driven fitness experiences positioned at a premium price point.

Weighted risk score: 6.03/10 (Elevated Risk)
13-section institutional-grade analysis
Detailed cost and fee architecture breakdown
6 regret drivers with formation pathways
4 profit sensitivity scenarios
30 commercially intelligent due diligence questions
Suitability analysis: who wins and who struggles
Benchmark comparison against other franchise categories

System Snapshot

Free preview
CategoryBoutique fitness studio — functional training and reformer pilates
FoundedApproximately 2010–2015 (estimated, based on market trajectory)
HeadquartersSouth Australia (reported); operations coordinated from Adelaide
Business ModelFranchise-operated group fitness studios with instructor-led class programming
Network SizeApproximately 23 locations across NSW, QLD, SA (publicly reported as of March 2026)
Network MaturityGrowth stage (estimated 10–15 years of franchising)
Geographic SpreadEastern Australia — concentrated in metropolitan areas (Sydney, Brisbane, Adelaide)
Typical Location TypeInner-city and inner-suburban strip retail; wellness/fitness corridors; emerging in secondary suburbs
6 more fields in full report

What's in the Report

Executive Intelligence Summary

Dense, interpretive overview of the franchise model and what it means for buyers

Structural Economics

Why bakery franchise economics differ from QSR and service franchises

Cost & Fee Architecture

Every cost category with control analysis — what's manageable vs structurally dangerous

Network Dynamics

Territory pressure, density risk, and why brand strength ≠ site strength

Operator Reality

Daily operating load, staffing pressure, fatigue risk, and lifestyle implications

Profitability Structure

4 profit scenarios with revenue, labour, rent, and waste sensitivity

Risk Architecture

5-category weighted risk framework with scores, rationale, and classification

Regret Drivers

5 regret patterns with formation pathways — how and when they develop

Suitability Analysis

Who this franchise suits and who carries higher risk

Benchmark Position

Comparative positioning against service, QSR, and low-capex franchise categories

30 Due Diligence Questions

Commercially intelligent questions for franchisor, current, and former franchisees

Final Intelligence Assessment

Synthesis verdict — stability, difficulty, margin sensitivity, and who wins

Risk Scores Preview

Financial Risk6.5 / 10

Structural Risk6 / 10

Operational Risk7 / 10

Market Risk5.5 / 10

Legal / Compliance Risk3.5 / 10

Full rationale, weighted calculation, and actionable implications available in the complete report.

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Best suited for

  • Prospective franchisees evaluating CHANGE
  • Buyers comparing multiple franchise opportunities
  • Accountants or lawyers advising franchise clients
  • Anyone conducting franchise due diligence

Why pay for this report?

  • Saves 20+ hours of independent research
  • Structured analysis you won't find in blog posts
  • Risk scoring framework used by consultants
  • Costs 0.01% of the franchise investment it protects

Brand reports are compiled from publicly available data and independent research. FranchiseInsights is not affiliated with any franchise brand. Information may not be current. Verify all data independently before making decisions.