Plus Fitness
Know before you sign.
Independent, publicly sourced franchise intelligence for prospective buyers.
How much does a Plus Fitness franchise cost in Australia?
The total initial investment for a Plus Fitness franchise in Australia is $350,000–$550,000 (estimated, including equipment and fit-out; excludes lease deposits and council fees), based on publicly available figures.
The full report breaks down every cost category and how controllable each one is.
What are Plus Fitness's franchise fees and royalties?
Plus Fitness's published fees — royalty: $910 per month (flat fixed fee, not percentage-based); initial franchise fee: $25,000 (one-off).
The full report maps the complete fee architecture and how each fee behaves as revenue moves.
Is a Plus Fitness franchise a good investment?
Independent analysis gives Plus Fitness a weighted risk score of 4.4 out of 10 — Moderate Risk. That is a finding, not a recommendation: suitability depends on the buyer's capital, experience, and risk tolerance.
What drives the score, and which buyer profiles the model suits, is detailed across five risk dimensions in the full report.
Overall Risk Score
4.4
out of 10
Risk Classification
Moderate Risk
Highest Risk Area
Structural Risk
5 / 10
Report Overview
Plus Fitness is an Australian-owned 24-hour fitness franchise that represents a distinctive model within the competitive gym franchise category. Founded in 1996 as a traditional health club, the brand pivoted to the 24-hour access model in 2011, a decision that fundamentally reshaped its operational structure and market positioning. The system now operates approximately 140 locations across Australia, with over 280 franchise units sold across Australia, New Zealand, India, and Singapore.
System Snapshot
What's in the Plus Fitness Report
Executive Intelligence Summary
Plus Fitness is an Australian-owned 24-hour fitness franchise that represents a distinctive model within the competitive gym franchise category.
System Snapshot
Note: Specific figures are drawn from publicly available sources including franchise directories, media reporting, and franchisor-facing publications.
Structural Economics
To understand Plus Fitness as an investment, it is necessary to understand why 24-hour gym franchises — as a category — operate under a fundamentally different economic structure than full-service health clubs or other gym models.
Cost and Fee Architecture
All figures are directional estimates based on publicly available industry data and franchise sector benchmarks.
Network Dynamics and Territory Pressure
Plus Fitness operates 140+ locations across Australia, with significant concentration in Sydney, Melbourne, Brisbane, and Perth metropolitan areas.
Operator Reality
Unlike production-intensive franchises or full-service gyms with complex programming, Plus Fitness operators manage a relatively straightforward daily rhythm: facility access, member support, equipment maintenance, and cleanliness.
Profitability Structure
Plus Fitness location profitability is driven by three primary variables:
Risk Architecture
Plus Fitness operates within a established franchise category (24/7 gyms) with known risk patterns.
Regret Drivers
Formation Pathway: A buyer selects a location based on visual appeal, rent affordability, or franchisor recommendation without rigorous demographic analysis.
Suitability Analysis
Benchmark Position
Trade-off Summary: Plus Fitness occupies a middle position: lower operational complexity than full-service gyms but higher complexity than personal training studios.
Key Questions to Ask
Final Intelligence Assessment
Plus Fitness is a stable franchise system with 15+ years of operational history in the 24/7 model, approximately 140 locations, and established brand recognition within the Australian fitness market.
Risk Scores Preview
Moderate investment, flat royalty leverage, equipment depreciation, lease risk
Lease dependency, limited territory protection, location-dependent model
Low-staffing model, technology dependency, member engagement focus
Competitive 24/7 gym market, discretionary spending sensitivity, post-COVID volatility
Established franchise code framework, standard fitness industry compliance
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Best suited for
- Prospective franchisees evaluating Plus Fitness
- Buyers comparing multiple franchise opportunities
- Accountants or lawyers advising franchise clients
- Anyone conducting franchise due diligence
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- Saves 20+ hours of independent research
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- Risk scoring framework used by consultants
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Brand reports are compiled from publicly available data and independent research. FranchiseInsights is not affiliated with any franchise brand. Information may not be current. Verify all data independently before making decisions. Produced under the FranchiseInsights Editorial Standard.